How to Set Up Google Analytics Account for Your Clients in 2020

Is there a better time to start a new habit than the beginning of the year? If we’re being honest, probably, but it’s definitely less catchy. Whenever it is that you’re reading this, now is the perfect time to get organized and start setting up your clients’ Google Analytics accounts the right way. Make your […]

A/B Testing in WooCommerce – Getting Started

A/B testing is a way to compare two versions of a single variable, typically by testing a subject’s response to variant A against variant B, and determining which of the two variants is more effective. This article assumes you already have an operational e-commerce store with healthy traffic and Google Analytics tracking installed. If this […]